6 Sections
12 Lessons
2 Weeks
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Module 1: Introduction to Digital Marketing
3
1.1
1.1 What is Digital Marketing?
1.2
1.2 Understanding the Digital Economy System
1.3
Module 1 Quiz: Introduction to Digital Marketing
10 Minutes
5 Questions
Module 2: Problem Identification & Opportunity Discovery
3
2.1
2.1 How to Identify Problems People Will Pay You to Solve
2.2
2.2 Finding Opportunities in Your Environment
2.3
Module 2 Quiz: Problem Identification
10 Minutes
5 Questions
Module 3: Understanding Online Business Models
3
3.1
3.1 Platform Businesses, Product Businesses & Service Businesses
3.2
3.2 How Online Businesses Make Money
3.3
Module 3 Quiz
10 Minutes
6 Questions
Module 4: Branding & Customer Psychology
3
4.1
4.1 Personal Branding & Business Branding Fundamentals
4.2
4.2 Understanding Customer Psychology & Buying Behavior
4.3
Module 4 Quiz: Branding & Customer Psychology
10 Minutes
5 Questions
Module 5: Digital Marketing Channels & Career Opportunities
3
5.1
5.1 Overview of SEO, Social Media, Ads, Content Marketing, Email Marketing & Websites
5.2
5.2 Digital Marketing Career Paths, Freelancing & Agency Opportunities
5.3
Module 5 Quiz: Digital Marketing Channels & Career Opportunities
10 Minutes
5 Questions
Module 6: Building a Sustainable Online Business
4
6.1
6.1 Creating a Digital Growth Roadmap
6.2
6.2 Choosing Your Digital Marketing Specialization
6.3
Module 6 Quiz: Building a Sustainable Online Business
10 Minutes
5 Questions
6.4
Digital Marketing & Online Business Assignment
7 Days
Curriculum
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